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SEO is a fundamental part of digital marketing strategy . But today SEO has evolved: many of the “classic” rules are still important, but they must be combined with other activities: design, public relations, social media, content strategies and advertising.

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Search Engine Optimization

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We manage your Facebook ADS and Google AdWords campaigns

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We are a communications agency active since 2005 specialized in web marketing strategies .

We are also a training institution accreditedby the Emilia-Romagna Region (Organ Code 10915).

We have more than 5,000 happy customers(between services and training).

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Finally, we offer information through news, guides, videos, slides, infographics and tutorials, usable for freeand at any time on our official blog , as well as on various online magazines with which we actively collaborate, and on social networks.

Every day we make available to our readers contents updated in real time on the digital world, technology and business innovation, in particular on Digital Marketing and Online Communication.

Thanks to the daily work of our editorial staff , made up of journalists and experts in the field, the blog is always up to date with the evolution of the Internet and the market.


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We organize training courses in web marketing aimed at both companies – to make them capable of managing online communication with internal resources, or know how to select the best suppliers – and to people, especially young people, to help them develop skills that offer concrete possibility of employment.

Our courses are delivered in three different ways: in the classroom, in house  (personalized courses held at the client’s headquarters) and online .

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The guys at Studio Samo and all their employees are pure guarantee. They are at the third training course with them: one live in Bologna and two online thanks to the innovative Academy platform. Moreover, their availability is total, both during the course and post. All money well spent


Rich course even if you had to deal with the limits imposed by time. Very useful, without having fallen into difficult technicalities.


Digital Marketing and Social Media Manager, Focal Inc

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Does your company need employment lawyers?

Does your company need employment lawyers?

The law is comprehensive, and therefore there are so many types of lawyers that you come across today. The type of lawyers you get will be determined by the kind of help you need. An employment lawyer is among the law professionals you will find when you want help on any issues concerning employment. Whether you require legal advice or representation, you must look for an employment lawyer for the sake of the employment issue you want to solve.

Should employers hire employment lawyers?

Employment lawyers are hired mainly by employees who want to fight for their rights. However, employers also require the help of employment lawyers and therefore, there is a need for them to hire them. If you have a business, company, or even a firm, it is usually essential to keep one or two employment lawyers on retainer who can stand with you in case you need their services. When you live on the Gold Coast, you have an added advantage as an employer since there are multiple lawyers available to you.

Why do employers require employment lawyers?

If you are an employer and you are wondering why you may need the services of an employment lawyer, here are some examples of when you will need one. The first instance is when you are constructing the policies of your workplace. You have to ensure you stick to the side of the law that is right. When you are a great employment lawyer on the Gold Coast, this is possible. These lawyers know everything about employment law, starting from sick leaves, vacation days, hiring and termination, and holiday bonuses. For this reason, they will help you come up with an excellent policy if you hire them.

Secondly, when you are creating and pursuing contracts, you should seek legal help. The people that are more suitable for this job are employment lawyers. They make and proofread all your contracts before you send them out and help you have legally bound documents. Moreover, they have the required skills for pursuing contracts that your business or company should receive.  Therefore, if you do not make any mistake when creating or pursuing contracts, seek the help of employment lawyers on the Gold coast.

It is also advisable that you operate any business or run a company when you know what is entailed in the employment law. This is to ensure that you are complying with government requirements every time. This can be very hard unless you have studied employment law, and since very few people have, they require someone to explain this complicated law. This is another reason why you need an employment lawyer on retainer.

Employers have the duty of protecting not only themselves but also their employees against lawsuits. Most legal issues will affect how you relate with your employees, and this requires you to have a lawyer who can help you come up with terms that should be used in your workplace to avoid misinterpretations. This, in return, prevents both of you from lawsuits.

Whenever you are negotiating for different things in your business, you do not have to go through all the hassles of the negotiations. In fact, due to the many responsibilities in the place of work, you may find it hard for you to handle all of them. This is why you need an employment lawyer in the Gold Coast who can represent you during the negotiations. Call Attwood Marshall if you need reliable employment lawyers.

Why the logo design of your business matters

Why the logo design of your business matters

Every business has its own logo, and the logo represents the business in the market as well as the public. However, not all logos can be commercially successful. The design of the logo plays an important role in marketing the business in a market that is ever competitive. Therefore, every business owner must ensure that they select a perfect logo design for their business. The design of a logo can play a number of roles that are discussed below.

Improve brand identity

Branding is a great way to build your business identity in the market. If your logo can deliver the right information effectively and efficiently, it will help you create a unique identity. This will help you lay a solid foundation in your business.

Do not forget that the logos of all great advertising tools, including websites, business card features, articles, brochures, and leaflets, are among the many other marketing tools that people use. When you have an impressive logo design, your target audience begins to be associated with your brand and with the higher quality of your product and/or service that you offer. In simpler terms, logo designs are a powerful way to build your identity.

Improves your brand recognition

Every organization works to gain respect from the target and existing customers. Companies and businesses often seek and want recognition for their high-quality products and services. They also want to ensure that their customers are recognising them for what they do to maintain the quality of these services and products.

Your logo design always plays an important role in gaining brand recognition for the high-quality products and services of your business. Moreover, a proper logo remains essential for creating a professional sense of reality for customers. The logo for your business will also help to increase product value. This means that customers can recognise your business faster when they see your brand.

It helps you outshine your competitors

The professional logo design will help any business to get people’s attention easily. This is a big help in getting a good market share over time. Remember that consumers associate the type of logo design with the quality and type of your product or services that you have in your business. Therefore, a logo can be a way to help you gain a more competitive market than your business competitors. This, in return, helps you to overcome the stiff competition. So, if you put your company logo design that is impressive and easy to remember on your product, it will attract a lot of customers.

Logos can be used as marketing materials

Whether you market online or offline, a solid business plan is required. You need to put your products and services in the right way to attract people. Due to technological advancements, people are always scrolling their phones using different social media platforms. In this case, when you have a custom logo design, it will help you with your company’s marketing issues.

The logo creates a great first impression

Always expect people to judge your company for the first time when they visit. So you need to make sure they see that your products and services are better than the others. Positive thinking costs money, but when it comes to business, you will not support it. Customers will always go for a product with a good logo design. First impressions can do great things. If your brand is awesome, the customer may decide to search for a service or product you are selling.

The logo conveys important information

A logo is not just a design by adding colors, fonts, and other elements. It becomes a perfect logo design when it is able to communicate with customers. You need to create something that captures the customers’ attention for a few seconds and makes them think about the logo and what is conveyed in the logo. This happens when the logo design is excellent.

Need help with your business logo? Visit

What you should be looking for in an SEO company

What you should be looking for in an SEO company

In order to ensure the success of your startup or business you would need to take certain steps and ensure that you have the right people working for the improvement of your business. It is crucial to hire the right SEO Company. They are not only responsible for working on your website but would also be directing quality traffic towards it and developing a strategic marketing plan.

The right SEO Company would prove to be an extension of your own working team. That is why it is essential that they are a good fit. You shouldn’t hire them only on the basis of their experience but should also consider the way they communicate with you and whether you would be getting along with them or not.

How to choose an SEO company

Keep the following things in mind when you are choosing an SEO company

  • Consider their specialties and services. When you are looking for an SEO company you would need to look at their website and know whether they specialize in a single industry or whether they are working in all kinds of business.
  • Do make sure to check out the references and reviews left by previous clients. It is important to know what an SEO company has been up to in the past. Make sure you check out the reviews on websites like Google or Facebook or even the portfolios of different digital agencies. You will find a more detailed review in the latter and you might even find your second choice of an SEO company. It’s a good way of knowing that you have at least three or four companies on your list so that you know who you should be approaching.
  • Do take a look at the portfolio and case studies. Taking a look at the portfolio would help you get an idea of their style and the kind of results which their clients have received. Get to know whether they use integrated approaches like social media marketing and web designing along with SEO.
  • Do a thorough research about the team and their ethics. It is important that you know about the individual background of all the team members. When it comes to SEO, ethics and integrity are pretty crucial. This would also help you decide whether the SEO Company are a better fit for you and your business.
  • If possible do follow them on social media and take a look at their blog. This way you would be able to understand how they work and take a look at the less formal areas of their way of handling the business.
  • Last but not the least to ask them about their fee and contract. Keep in mind that every SEO agency is structured differently and some may work on hourly basis while others may work on contract basis. If possible do compare the prices of different SEO companies to know whether you are being offered a competitive rate.

Keeping these things in mind would help you find the right SEO company.


Importance of IT Support Gold Coast for Businesses

Importance of IT Support Gold Coast for Businesses

Productivity is boosted when effective IT systems and services are implemented in all small or big businesses. Small and large corporate organizations in the Gold Coast need the help of IT support Gold Coast for them to stay on top of things.

Businesses need to keep up with the latest tech trends and the best way is to continuously focus on updating their computer systems.

Suppliers that are always on top of things are the ones preferred by clients. A business that is always highly aware of IT structure changes puts across the message of reliability and dedication.

The ripple effect on the internal functions and services of a business becomes evident with the IT systems it has in place.

Resolution of complex problems

High-quality displays, high memory storage, and faster processors are the needed tools that IT systems and services can provide for businesses. Additionally, businesses are provided a better and faster way to analyse information, research data, and plan scalability with applications such as organizers software and collaborative software. Complex business dilemmas confronting businesses are provided viable solutions with the combination of smart IT applications.

Effective management of Data

The most crucial system to have in any kind of business is data management and storage. This is the major reason for businesses to have IT support. The landscape of the data of a company is carefully scrutinised along with the deeper assessment of the needs of the business when the IT data management is competent.

HR details and salaries and income of employees are important data for every business. Attempts to breach the data are foiled when the back-up system for software and files is efficient.

An effective strategy for data management becomes viable when the valuable data of a company is secured and managed by IT experts. Confidential information and records of a business are effectively secured from hacking attempts with the help from skilled and expert IT personnel.

Security assurance from various online threats

The computer systems of businesses are secured from online threats and other kinds of viruses with help from IT support. The various devices used to run the business is extensively protected with the various antivirus management combinations implemented by IT support.

Enhanced business decisions

Strong market research is the best way to base good business decisions. Processes such as feedback from online surveys, video conferences, industry forums, and social media comments from the public are crucial data to base business decisions.

Development and progress have to be always tracked as well. Achieving the core objectives of a business becomes possible with the enhanced strategies provided by IT software.

Better customer support

Customers are better assisted through their chosen channels by way of the services of IT support. Your business is easily reached by customers using channels such as webinars, emails, social media platforms, telephone, and more. Customers are more satisfied when a business is conveniently reached using different kinds of communication channels.

The importance of IT support for any small or large business cannot be emphasized enough. In today’s competitive setting, businesses that do not update their systems are left high and dry. We are here to help upgrade or install crucial software systems to keep your business stay on top of things. Contact us at Net Effects Gold Coast.


Why You Need To Start SEO

Why You Need To Start SEO

Most contemporary businesses are aware of the need to incorporate SEO – search engine optimisation, but usually face difficulties implementing the different SEO strategies. Some business owners may have also read contradictory opinions, some even claiming that the use of SEO is no longer relevant. The fact remains, however, that SEO is essential when creating an online presence and increasing trust and interest in your website.


Top Reasons to Invest in SEO

SEO has come to stay, and the new techniques or strategies involved do not change its relevance. In the end, businesses that implement SEO and make it their aim to produce quality content, as well as a top-notch user experience, will attain their desired goal in no time.

Social media marketing and other approaches are more expensive for small businesses or startups. Raising the money to increase visibility may be difficult for small-scale companies. It is true that the other forms of establishing an online presence may offer more regarding revenue or in building a successful image; however, with SEO it is relatively cheap and easy to create your online presence for your business.

Building a successful online presence with SEO techniques is beneficial since potential customers would be more likely to come back to a website that ranks highly on a search engine. Your visitors are more likely to trust the information you provide, value your services, and even recommend your brand to others.


Why You Need SEO for Digital Marketing

Search Engine Optimisation (SEO) and digital marketing may sound similar, but there are fundamental differences between both terms. While SEO focuses on driving organic traffic to a website, digital marketing incorporates SEO techniques and beyond. One method applied in digital marketing is termed “social engine optimisation” where the user traffic of a site is collected. The primary goal is to ultimately build traffic which will, in turn, boost a website’s online presence. This technique requires different SEO strategies.

By implementing On-Page Optimisation (an SEO technique), one can quickly increase a site’s visibility and the volume of traffic it gets. Digital marketing uses on-page optimisation to make website pages more user-friendly. Another SEO strategy used in digital marketing is Off-Page Optimisation, which involves building credible links and promoting a website. Digital marketing uses this technique to build links with trusted sites since this is a critical aspect that can affect a site’s web ranking and ultimately reduce traffic and sales.

In conclusion, starting to use SEO in a business, whether large or small, is essential to developing an online presence and getting ahead of competitors in the same niche. While the strategies may seem hard to implement at first, especially for new businesses, it is important to remember that success will be attained at the end usually in the form of high organic traffic and increased sales.


Reasons Why You Should Go For Online Marketing New Zealand

Reasons Why You Should Go For Online Marketing New Zealand

If you have been looking for other means to boost up sales and revenues for your business, you may want to tap into the world of online marketing. You will be amazed on what you may achieve through it and the amount of sales and profits coming your way. At the end of the day, you would only want nothing but the best strategies for your business that will help boost everything up without having to spend too much. Why not consider the idea of going for online marketing New Zealand?


The following are the reasons on why you should go for online marketing New Zealand:

Marketing done in one place.

Decades ago marketing are done in various forms like in billboard, TV, magazines, radio and even to the point of handing over flyers to people, and a lot more. It will require to go from one place to the other. But with online marketing New Zealand all you have to do be at one place, and let one person to do the marketing for you. How’s that sound? No need to hire a lot of people to do this job for you.This can be convenient for those who want to maximize manpower at their end.


Saves time

If you are looking around to save time at your end when it comes to doing the marketing then online marketing New Zealand is the way to go. All you have to do is to have an Internet connection, a laptop, and creative mind, that’s it. Or better, yet, you can hire a 3rd party company who can do the marketing for you. This will definitely save you time at your end doing the hard work. Therefore, you can concentrate on doing more important things that would be productive for your business.



If you want to have a hassle free marketing strategy, online marketing New Zealand is the way to go. Just imagine that you may be able to reach out a huge chunk of your target market without having to go through all the hassle yourself. Plus, you can either hire someone to work at your office, or let an expert in online marketing do it for you and pay for his services.


Faster ROI.

You get into a business because you want to get faster ROI and generate more profits for you. One better way to do it so to be able to do marketing, spend at a price that you can truly afford. This can be perfect to those who are tight and on a budget. Be sure that you will surely find that one company or person who can do SEO for NZ businesses. You will see a huge difference compared to doing it on your. So, if you are interested to get more out of what you have spent or invested on marketing, then try out online marketing.





Why participate in our courses

Owning skills in web marketing is today a fundamental strategic resource , both for the  professional growth of individuals and for the economic development of companies,  to respond to the new challenges of global competition.

Internet usage in Italy is constantly growing, and knowing web marketing offers concrete job and business opportunities .

Our courses have an impression strongly oriented towards results, concrete and measurable objectives. 


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