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SEO is a fundamental part of digital marketing strategy . But today SEO has evolved: many of the “classic” rules are still important, but they must be combined with other activities: design, public relations, social media, content strategies and advertising.

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Search Engine Optimization

We can optimize your site for search engines

SOCIAL MEDIA MARKETING

We manage your presence on social networks as well as possible

WEB ADV

We manage your Facebook ADS and Google AdWords campaigns

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We are a communications agency active since 2005 specialized in web marketing strategies .

We are also a training institution accreditedby the Emilia-Romagna Region (Organ Code 10915).

We have more than 5,000 happy customers(between services and training).

Satisfied Clients

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Information

Finally, we offer information through news, guides, videos, slides, infographics and tutorials, usable for freeand at any time on our official blog , as well as on various online magazines with which we actively collaborate, and on social networks.

Every day we make available to our readers contents updated in real time on the digital world, technology and business innovation, in particular on Digital Marketing and Online Communication.

Thanks to the daily work of our editorial staff , made up of journalists and experts in the field, the blog is always up to date with the evolution of the Internet and the market.

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Training

We organize training courses in web marketing aimed at both companies – to make them capable of managing online communication with internal resources, or know how to select the best suppliers – and to people, especially young people, to help them develop skills that offer concrete possibility of employment.

Our courses are delivered in three different ways: in the classroom, in house  (personalized courses held at the client’s headquarters) and online .

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About us

The guys at Studio Samo and all their employees are pure guarantee. They are at the third training course with them: one live in Bologna and two online thanks to the innovative Academy platform. Moreover, their availability is total, both during the course and post. All money well spent

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Rich course even if you had to deal with the limits imposed by time. Very useful, without having fallen into difficult technicalities.

ELENA MAZZALI

Digital Marketing and Social Media Manager, Focal Inc

Our Blog

Our Latest Articles.

Social Media Marketing: You’re doing it the wrong way

Social Media Marketing: You’re doing it the wrong way

Legend has it that in Italy a person in 4 is a social media something  and every day the Net delights us with a new Social Media Strategist (or Social Media Expert) popped up from nothing that promises amazing advice and fantastic management of your social accounts.

Unfortunately or fortunately, thanks also to the crisis and a – very – digital literacy, the Web in general and the Social Networks in particular have become an excellent source of business and various agencies and DIY professionals have thrown themselves headlong .

Nothing new, another thousand thousand expanding sectors have seen improvised individuals over the centuries trying to earn something by riding the trend and another thousand thousand black professionals who tried to claim the training and expertise that required their industry.

How can we combat the rampant phenomenon of improvisation?

Money thrown into useless activities because managed by individuals who have no idea what they are doing?

Perhaps with a little ‘awareness and training in more by companies who see in the social networks an interesting business opportunity and, conscious of their time and knowledge limits, rely on third parties.

Let’s look at some coarse errors that improvised and excellent fuffio logists often make and that should make you prick up your ears, without pretension of exhaustiveness.

1. It opens up the damn personal profile on Facebook

Whenever a company opens a personal profile on Facebook in its own name, a Social Media Manager dies.

To date the walls should know that Facebook companies must create a page and not a personal profile , yet the improvised Social Media Coso does not know and often creates for companies that manage beautiful Personal Profiles.

Ask the friendship to all, always and in any case, without a minimum of restraint and if you dare to tell him something maybe he replies with a sly air that “it is easier for a person to answer a request for friendship that puts you Like a page “ or, even better, ” I do it on purpose, reached a certain number of friends I convert it to Page and zan … look how many Likes! ”   (I swear, it’s a true story).

Sometimes, it is a Web Agency that has been recycled in Social Media Marketing, itself on Facebook with a personal profile.

WordLift: this is how we are revolutionizing SEO

WordLift: this is how we are revolutionizing SEO

In July I met Raffaele. It all started with an exchange of tweets that led to a real conversation. One thing led to another and from his feedback came important changes for WordLift .

In September, the WordLift team was invited to Semantics 2017, the largest semantic technology conference in Europe since 2005. We will present the results of a paper that demonstrates the effectiveness of semantic technologies in the field of SEO.

Where did we leave and what brought us here?

Raffaele asked me to share the experience with the WordLift team because the lessons we have learned in these eight months of startups could be useful for those who want to take, or are already going, this way.

A new web

In a famous TED Talk in February 2009, Tim Berners-Lee, founder of the World Wide Web, asked the audience for help to build a new web. The web was born of a project born almost as a game in 1989 and was based on the concept of hypertext. What we know today as a link.

In short, the web was built on a set of links created by users , which helped to make it grow. That would have been the paradigm for the next twenty years. In 2009, however, Tim Berners-Lee felt the need to make the web evolve into a new ecosystem based on semantics.

What does it mean?

In short, imagine that for every online text there is a series of data that describe all the context characteristics of that document: author, publication date, place, and so on. In technical jargon these are called metadata (therefore, data that describe other data).

Now imagine that those metadata are used to create connections between the various online documents. When these connections take shape, they give life to a more intelligent web, based on the context and not only on the links and therefore called semantic.

It may seem obvious because we humans think in contextual terms, yet for many years the web did not work this way.

How the WordLift idea is born

The founders, Andrea Volpini and David Riccitelli , entrepreneurs since they were only sixteen years old, have started from 2011 to collaborate on two European research projects ( IKS and MICO ). These projects were born with the aim of developing open source semantic technologies.

From those academic projects Andrea and David have sensed the opportunity to develop a software for common use, which could create value for blogging .

Such as? Through the artificial intelligence that analyzes the text, the automatic addition of a language that the search engines understand (called in the technical jargon marking Schema ) and a series of widgets that serve to improve the user’s navigation. In other words, it is a tool that automates (partly – since it is always the individual to have control) the indexing and optimization of the contents of a website.

In short, it allows you to do advanced SEO without adding a line of code!

The biggest challenge began in January, when the startup was finally established after collecting investments from a European partner, WooRank, one of the major players in the field of SEO.

The two founders, Andrea and David, joined a growth team . Me as a business developer, Maria Silvia Sanna as a digital strategist, Mark Kaplun as a backend developer and Claudio Salatino as a UI / UX designer. The growth team of WordLift from the first moment has dedicated itself to one goal: growth !

Why participate in our courses

Owning skills in web marketing is today a fundamental strategic resource , both for the  professional growth of individuals and for the economic development of companies,  to respond to the new challenges of global competition.

Internet usage in Italy is constantly growing, and knowing web marketing offers concrete job and business opportunities .

Our courses have an impression strongly oriented towards results, concrete and measurable objectives. 

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