Recent Posts

Welcome

Welcome to bg Theory. We specialize in educating businesses about the various aspects of internet marketing. If you wish to learn more about PPC, SEO, reputation management, or other more obscure means on internet advertising, we can help.

We do in-house, seminar, and webinar based trainings.

We consult on all aspects of online marketing campaigns. No matter if you are looking for assistance with your overall marketing integration, a keen eye to examine your PPC accounts, or assistance in creating a marketing plan, bg Theory gives the boost your company needs.

AdWords™ Seminars

Do you want to learn more about Google AdWords?
Do you wish to increase your website's ROI?
Do you want to hear independent, unbiased information?
Are you ready to be successful with internet marketing?

The AdWords Seminars for Success are for you.

These full day, in-person seminars will help you learn how to receive the most benefit for the time and money you spend with Google AdWords.

The AdWords Seminars for Success are approved by Google, yet not led by Google so that you can receive unbiased information from leading internet professionals.

If you are involved in marketing, regardless of your company size or industry; whether you outsource your PPC efforts, take care of them in-house; or just wish to learn more about Google AdWords - these seminars are for you.

Upcoming Seminars:

Learn more about these seminars:

Speaking Events

Pubcon - November 11-14 - Las Vegas
Moderating: PPC Engine Vendor Panel
Speaking: Landing Page Optimization
Moderating: Learn to Love Your Quality Score
Register

Search Engine Strategies- December 8-12 - Chicago
Speaking: Managing Automated PPC Bid Management
Learn more about SES Chicago

SEM Training: Advanced AdWords - December 12
Learn more about SES Training

Recent News

Coming to Phoenix – AdWords Seminars for Success

The AdWords Seminar for Success series is going to Phoenix.

When: January 22 & 23
Where: Embassy Suites Phoenix - Scottsdale
4415 East Paradise Village Parkway
Phoenix, AZ 85032

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

$100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
2 USB Thumb Drives with Presentation Materials (1 for each day)
Other Google Goodies

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session	Afternoon Session
Psychology of Search Best Practices for PPC Success Understanding Keywords Keyword Research Long Tail Keywords Wide vs. Deep Keywords Negative Keywords Search Query Reports Discovering Effective Keywords AdWords Keyword Tool Spidering Websites Competitive Research Creating Compelling Ad Copy Connecting with the Searcher Unique Selling Proposition Benefits vs. Features Landing Pages that Convert Showcasing the Answer Where to Send Traffic Best Practices Usability Overview Advanced Optimization Techniques Boosting Your PPC Traffic Dynamic Keyword Insertion Ad Preview Tool Increasing Page Views Increasing PPC Conversion Rates Ad Copy Calls to Action Optimizing Landing Pages Open Q&A	Quality Score Demystified What is Quality Score How Actual CPC is Calculated Quality Score Factors How to Increase Your Quality Score Using Keyword Reports Beyond Text - Multimedia Ads Video Ads Image Ads Widget Ads Display Ad Builder Content Network Deep Dive Overview of the Content Network Data: Placement Performance Report Demographics Reports Content Network Optimization Placement Targeting Enhanced Campaigns Content Campaign Organization AdSense Preview Tool Ad Planner Advanced Geographic Targeting The Technology Effectively Reaching Local Audiences Local Business Ads Geographic Performance Reports AdWords Editor: Quick and Easy Account Changes Live AdWords Editor Demo Making Large Account Changes in Minutes Google Analytics Implementation Open Q&A
**Bonus Presentation: Marketing in a Down Economy

“I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.”

Chris Lude
Denver-PPC.com

Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session	Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work Ad Delivery Bidding Types Max CPC Preferred Bidding Conversion Optimizer Budget Optimizer Learn How to Track Conversions Implementation Measurement Exploring ROI and Profit Calculating Bids Effective Bidding Strategies Position Preference Ad Scheduler Basic Advanced Time Sensitive Ads By Location My Client Center Successful Account Organization When to Create Campaigns Content vs. Search Budget Geography Product or Service Types Ad Scheduling When to Create AdGroups Organizing Ads and Keywords	Find Effective Messages through Split Testing Overview of Testing Ad Delivery Methods Statically Relevant Information Ad Copy Testing Advanced Ad Writing Split Testing Ad Copy Ad Performance Reports Landing Page Testing Where to Send Traffic for Testing How to Test Page Layouts Split Testing Landing Pages URL Performance Reports Profit Per Impression Combined Landing Page and Ad Testing Variations Understanding the Reports Lifetime Visitor Values Be More Productive Using AdWords Reports Keyword Report Search Query Performance Other Reports Google Analytics Reporting Site Overlay Conversion Funnels AdWords Account Navigation Click Quality and Reporting Even More Tools for Effective Research Ad Planner SK Tool Trends Widget Ads Resources Open Q&A
**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

From the Blog

Coming to Phoenix – AdWords Seminars for Success · January 6, 2009
Do SEO & PPC Cannibalize Each Other? · January 5, 2009
Using Symbols in Ad Copy can have Dramatic Effects on CTR · January 5, 2009
PPC Account New Years Resolutions · January 1, 2009
Brad interviewed by Dr. Ralph Wilson · December 31, 2008

About bg Theory

Welcome to bgtheory.com. We are dedicated to helping companies succeed with online advertising through education and awareness. Brad Geddes, founder, is a long time internet marketing veteran who regularly speaks throughout the country on:

Pay Per Click Marketing
Local Search
Search Engine Optimization
Reputation Management
Usability
And a host of other topics concerning the ever changing world of internet marketing

Our primary focus is educating businesses in the world of online marketing through seminars, blogs, consulting, industry conferences, and in-house training.

Services

We provide all manners of consulting and education for businesses to learn more about internet marketing. Some of our services include:

In-house PPC & SEO training for your staff
In-house workshops where we will work with your staff through setup or optimization of PPC campaigns
AdWords Seminars where you can attend a full day session to become more famaliar with how to effectively run a Google AdWords campaign
Search Opportunity Overview for your executives
Learn the basics of internet marketing for executives and general audiences

We aim to customize our in-house trainings to fit your needs. Feel free to contact us about your training and educational needs.